How might we design a seamless check-in and check-out experience that enhances guest convenience while improving operational efficiency for hospitality businesses across all accommodation types?
About Tirol Werbung: Pioneering Tourism in the Heart of the Alps
Tirol Werbung GmbH, based in the vibrant city of Innsbruck, is the leading Tyrolean tourism organization with a team of around 100 passionate individuals. As ambassadors of Tyrol, we focus on expert branding and marketing to authentically represent the “Heart of the Alps,” highlighting the region’s unparalleled charm and appeal.
While marketing is our core expertise, we also embrace innovation and inspiration as key pillars of our work. By identifying trends and proactively addressing key challenges, we work closely with partners to develop forward-thinking and sustainable solutions that enhance the Tyrol experience. Collaboration is at the core of all we do, strengthening relationships with like-minded partners to attract new visitors and elevate Tyrol’s global appeal. These innovative efforts seamlessly complement our marketing expertise, ensuring that Tyrol remains a dynamic, relevant, and enduring destination in the “Heart of the Alps.”
The challenge: Time to rethink Check-in and Check-Out
In the tourism industry, traditional check-in and check-out processes have become a major pain point for both guests and businesses. For guests, these procedures are often time-consuming, rigid, and outdated, which contrasts sharply with the seamless, efficient, and digital solutions increasingly expected by younger generations. For businesses, these tasks consume valuable time and resources while being tied to mandatory reporting obligations. Despite the availability of digital systems, guest registration data transfer remains largely manual in smaller establishments before submission to local tourism associations. Additionally, accommodation providers must personally handle the legal requirement of reporting guest data, further increasing administrative burdens. The varied levels of digitalization among tourism operators—from luxury hotels to private room hosts—only amplify the challenge, making it difficult to implement a one-size-fits-all solution. Starting November 1, 2025, an electronic reporting obligation will become mandatory for accommodation providers in Tyrol, further emphasizing the need for streamlined and efficient digital solutions in the industry.
The opportunity: Reimagine the customer journey
The challenge lies in striking the perfect balance: creating a modern, streamlined, and digital check-in and check-out experience that meets the demands of a new generation while preserving the authentic warmth and hospitality that makes a guest feel welcome and ensures their stay ends on a positive note. Let’s use this challenge as a springboard to improve not only convenience and compliance—but also create more memorable and joyful arrival and departure moments. Solving this problem is not only key to enhancing guest satisfaction but also essential for supporting businesses in embracing efficient operations across the region.
🛎️ How might we design a seamless check-in and check-out experience that enhances guest convenience while improving operational efficiency for hospitality businesses across all accommodation types?
Your solutions: Shape the future of hospitality in Tyrol
We invite bold innovators, creative thinkers, and problem-solvers to take on the challenge of revolutionizing the check-in and check-out experience for guests and businesses alike. How can we craft seamless digital solutions that cater to modern travelers’ expectations while respecting the diverse levels of digitalization across all types of accommodation?
We seek practical, scalable ideas—whether new processes or services —that balance efficiency and technological innovation with the authenticity and warmth that define Tyrolean hospitality. Consider these guiding questions to inspire your ideas:
✨ How can we make the process more intuitive and guest-friendly while maintaining a personal touch?
🛠️ What tools or technologies (excluding apps) can streamline operations, reduce the burden on businesses, and ensure accessibility for smaller, less digitally advanced operators?
📈 Could a seamless transition between digital and human touchpoints elevate both guest satisfaction and efficiency?
🧳 How can we design a system that adapts to diverse types of travelers—such as solo adventurers, families, or business travelers—while being simple for operators to manage?
🏘️ What partnerships or collaborations with local businesses could enhance the value and personalization of the check-in and check-out experience?
🤝 How can accessibility requirements be actively addressed to ensure the process is inclusive?
Now is the time to redefine the guest experience and help shape the future of innovative tourism in Tyrol. ⛰️
🚀 Join us in turning this challenge into a powerful opportunity for progress. Your ideas can change the way travelers check in and out! 🔄
