Rauch Fruchstäfte

How might we reimagine the fruit juice experience of the future?

Challenge Brief

Since our foundation in 1919, Rauch transformed from a small factory to pioneering global innovation and became one of the leading fruit juice producers in Europe.

Looking at fruit juice, there are a number of challenges. Let’s face it, there is too much sugar, plastic and pollution. With regards to sugar, we strive to create products from nature’s fruits for human indulgence that are fresh and healthy. While sugar is great for taste, excessive sugar is problematic for our health. Related to our environment, we constantly work on the economical, sustainable and careful use of resources. However, the packaging required for juice, creates waste. Compared to water flowing through the water system and available on tab, supplying fruits and distributing products takes a lot of logistical efforts, which puts pressure on nature as our most essential commodity.  Other challenges include transportation and energy, communication and advertising or image and relevanz and others.

We invite you to reimagine the fruit juice of the future. Drinking is vital. We aim to be a vital part for our customers. How might we, as Rauch, contribute to people’s lives? How can we be a vital part of our customers by contributing to their quality of life? Through a drink, a digital companion, experiences or something else? If it’s a drink, what’s in it? How is the drink of the year 2025 packaged? Is it packaged? How are customers interacting and identifying with our brand?

Your idea can be a new product, an innovative service or a disruptive business model. We encourage you to go beyond merely a new restaurant concept. Let’s reimagine how we drink juice in the year 2025.

Collaboration Incentive

• 5 x VIP Red Bull Salzburg Tickets for the Rauch Fruit Juice/Stiegl Skybox including catering
• Year’s Supply of Rauch fruit juices for the entire Team
• Possibility of an internship at Rauch HQ